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Video: CineD excursions Sigma’s new headquarters and interviews Sigma CEO Kazuto Yamaki: Digital Images Overview

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In Might, we wrote about Sigma’s new headquarters in Japan’s Kanagawa prefecture. Whereas the brand new four-story constructing is not open to the general public, Gizmomo Freak took a personal tour of the brand new facility. Now CineD has toured the ability, giving us our first English-language take a look at the spectacular constructing.

Johnnie of CineD not solely bought to take a look at Sigma HQ, he additionally sat down to speak concerning the constructing, the philosophy behind its design, and Sigma’s newest know-how with Sigma’s CEO, Kazuto Yamaki.

The video under is properly organized into chapters, with the primary roughly half of the video devoted to discussing the brand new Sigma headquarters. Sigma constructed its new constructing after it ran out of area at its earlier headquarters. The necessity for a brand new constructing gave Sigma a novel alternative to rethink its headquarters and the way it wished its staff to really feel at work.

Among the many first stuff you see once you enter the constructing is an unimaginable library with greater than 4,000 books about pictures. Yamaki-san observes that Sigma is supported by photographers and videographers and the imaging tradition at giant. He believes it is necessary for Sigma’s staff to respect this tradition to make the perfect merchandise. The multi-level library homes the central staircase, and lots of staff commonly peruse the library. Understanding pictures and its historical past permits staff to design higher cameras and lenses. Sigma’s staff by no means really feel indifferent from how its merchandise are used.

The brand new Sigma headquarters consists of a formidable multi-story library that homes hundreds of pictures books. It is a spot for workers to study concerning the wealthy historical past of imaging.

Credit score: CineD

The headquarters additionally homes a standalone room, which is in distinction to a lot of the constructing’s open-concept design, that features all of Sigma’s cameras and lenses in a climate-controlled surroundings. The ‘lens cellar’ celebrates Sigma’s wealthy historical past and is a superb place for workers to walk down reminiscence lane. Yamaki-san additionally believes it is necessary to have a spot to rejoice the trouble that Sigma places into its merchandise. It is a spot to witness Sigma’s ardour in a shocking, lovely, peaceable location.

Sigma’s ‘lens cellar’ showcases the corporate’s cameras and lenses. It is a celebration of Sigma’s ardour for its merchandise. Plus, it is beautiful.

Credit score: CineD

Whereas the ‘lens cellar’ is darkish and closed-off, the remainder of the constructing is open and vivid. You may discover that there are lots of giant home windows and vivid areas, so Sigma’s staff really feel extra related with nature. Sigma requested for 3 main issues from the architect it employed for the brand new constructing: to make the brand new workplace very comfy for everybody in order that Sigma’s staff have been blissful to come back to the workplace, be sure that staff might see and expertise nature and altering seasons, and guaranteeing that staff are inspired to speak with one another and construct an engaged workflow. Yamaki-san is a part of the communicative workflow, too. He does not have his personal workplace within the constructing and as an alternative has a desk in the identical space as Sigma’s engineers.

The Sigma HQ consists of quite a few inexperienced areas and enormous home windows in order that staff can really feel related to nature, even once they aren’t exterior having fun with it like these two Sigma staff.

Credit score: CineD

To the second goal, feeling nearer to nature, the brand new HQ features a lovely backyard and a rooftop greenspace the place staff can sit and revel in nature. The rooftop backyard gives a pleasant view and consists of crops, greens and timber. The brand new Sigma HQ additionally consists of an atrium the place individuals can take breaks and revel in contemporary air.

Sigma CEO Kazuto Yamaki displaying the distinction between the 20mm F1.4 DG HSM (left) and 20mm F1.4 DG DN lens (proper).

Credit score: CineD

A lot of the remainder of the interview is concentrated on Sigma’s new 20mm F1.4 DG DN Artwork and 24mm F1.4 DG DN Artwork prime lenses for full-frame mirrorless cameras. Yamaki-san additionally discusses Sigma’s Foveon sensor know-how and the way the continuing chip scarcity impacts the corporate. We’ve got numerous protection obtainable if you would like to study extra about Sigma’s pair of latest lenses.

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