Stressless Strikes Key Product Meeting to USA


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Stressless Mike and Max energy recliners can be assembled on the J.E. Ekornes USA facility in Morganton, NC. The transfer comes after 2 years of manufacturing the extremely fashionable Stressless recliner relaxers in Ekornes Thailand.


“We couldn’t be extra excited to carry Stressless recliner meeting to the USA,” says president, Peter Bjerregaard, Ekornes, Inc. “Up till now we now have solely had the capability for Stressless sofas and Stressless Eating chairs, and this key transfer will enormously scale back our lead occasions for these two fashionable Stressless recliners. Launched in 2020 to our retail companions, the Stressless Mike and Max have shortly develop into a few of our top-selling energy recliners.”


This key transfer is part of a significant capability enlargement within the USA to extend the expansion of the corporate’s North American enterprise and scale back product supply occasions to customers. The enlargement is giving the corporate a chance so as to add Stressless recliners to the capability right here within the North America.


“The enlargement of Morganton will set us as much as be one of the best accomplice to our retailers for the long run,” says Bjerregaard. “With a strong annual gross sales occasion calendar and ongoing nationwide advertising, we’re poised for progress nicely into the long run.”


This previous April, the Morganton, NC plant formally opened an extra 100,000 sq ft of manufacturing and warehouse areas, growing capability to 70 p.c extra seats per day by year-end. As well as, the manufacturing facility has employed over 50 fulltime workers for varied positions.


“This enlargement has so many advantages to the North American enterprise, and it’ll certainly distinguish us from our rivals who solely make or supply merchandise overseas.” says Randy Tallent, President, J. E. Ekornes USA.


Ekornes, Inc. is the North American division of the corporate that gives the NC plant workflow. ?


“North America makes up the biggest marketplace for Ekornes’ world enterprise when it comes to income and gross sales potential,” says Peter Bjerregaard, President Ekornes, Inc.  “Our Stressless enterprise is flourishing, and this enlargement is a really constructive show of the corporate’s dedication and help to our market, our retail companions and customers right here within the US, Canada and Mexico.”


Presently the Morganton operation additionally produces all Stressless sofas bought in North America, together with the favored motorized sofas, in addition to Stressless eating chairs, ottomans, and equipment.  The corporate additionally gives a fast ship/stocking recliner program out of a New Jersey warehouse.


J.E. Ekornes opened in 2012 and is positioned at 115 Wamsutta Mill Rd, Morganton, NC 28655.  It was the primary main manufacturing facility exterior of Norway.



About Ekornes

Ekornes is the biggest furnishings producer in Norway and owns the model names of Ekornes®, Stressless®, Svane®, and IMG. Ekornes sells its merchandise in 43 nations, maintains 18 gross sales workplaces in 11 nations, runs greater than 4,000 gross sales shops, and operates 10 manufacturing models in 4 nations. Firm income quantities to round 3.2bn NOK (€ 315m) and the corporate employs some 2,200 individuals.