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Sony says it has NOT stopped growing new fastened lens compact cameras

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Nikkei has talked to most digital camera producers to see if the compact digital camera and entry degree digital camera market nonetheless has a future. That’s what they write about Sony:

Sony Group has not supplied any new compact fashions underneath its Cyber-shot model since 2019, though a spokesperson stated that “it’s not that we’ll cease growing new merchandise.” Casio Laptop halted manufacturing of Exilim cameras in 2018.

And that is what Nikkei stories concerning the different firms:

  • Japanese digital camera producers are bidding farewell to a once-major element of their operations, with Panasonic Holdings and Nikon suspending improvement of entry-level point-and-shoot cameras underneath their flagship manufacturers.
    The businesses will as an alternative focus assets on pricier mirrorless fashions going ahead, aiming to navigate a market upended by smartphones.
  • Fujifilm has discontinued manufacturing of its FinePix compact cameras and can develop solely the X100V sequence and different pricier fashions.
  • Canon has not launched any new Ixy cameras since 2017. However the firm acknowledges that “entry-level fashions proceed to take pleasure in persistent assist, so we’ll proceed improvement and manufacturing so long as there’s demand.”

Nikkei defined why the fastened lens digital camera market is disappearing:

Digital camera makers had lengthy competed with each other by rising the variety of pixels and by shrinking the scale of their units. However then smartphones got here alongside, providing apps for enhancing footage and permitting photographs to be simply shared with household and associates. This modified the best way folks took photographs.

Smartphone makers are racing to supply superior images options of their units. “It’d be a problem for digital camera makers to achieve success with conserving their compact digital digital camera companies,” stated analyst Ichiro Michikoshi of analysis agency BCN.

Compact digital fashions accounted for 36% of worldwide digital digital camera shipments in 2021, in keeping with CIPA. The broader digital camera market will doubtless shrink even sooner with Japanese firms, lots of them huge gamers, scaling again operations in compact digital fashions.

The intense spot is the mirrorless section, with world shipments leaping 31% on the 12 months to 324.5 billion yen in 2021. Mirrorless single-lens fashions supply fats margins, and customers changing lenses and different components will hold contributing to the producers’ backside strains.

Retailers are specializing in this section as effectively. “Nowadays we suggest mirrorless cameras even to novice photographers,” stated a salesman at electronics and equipment retailer Joshin Denki.

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