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Earlier this 12 months, Snap unveiled the Pixy drone. The palm-sized drone follows you round to take pictures and movies of you from the air. Like another drone, proper? Flawed. The Pixy drone comes with no controls – it simply follows you. And sends all of the footage again to the Snapchat app. If you happen to’re pondering that sounds fairly area of interest, plainly Snap agrees.
In keeping with a report from the Wall Road Journal, Snap made the choice to scrap any additional growth on the Pixy drone. Per the report, CEO Evan Spiegel confirmed the choice in an everyday assembly. With any future work on the product halted, the drone’s future seems reasonably… turbulent.
Within the report, sources near the matter clarify that the choice’s aim is to reprioritize the corporate’s assets. Any additional particulars have but to be confirmed, however this implies Snap’s selfie-snapping drone proves much less fashionable than anticipated.
Like many different tech firms, Snap has lately been experiencing shrinking income, reducing inventory costs, and hiring freezes. It is smart for the corporate to refocus on what’s working. Based mostly on current product focuses, it seems that Snap reckons Snapchat and AR are one of the best locations to focus. And the corporate’s most likely proper. The Pixy drone is reasonably area of interest, aimed toward informal social customers reasonably than severe drone pilots. At $250, that’s fairly a giant ask for a Snapchat story.
Snap has but to verify the way forward for the Pixy drone publicly, however we anticipate it gained’t be lengthy earlier than we see some kind of announcement. For now, you may nonetheless buy Pixy straight from Snap for the $250 price ticket. It’s nonetheless solely obtainable within the US; the poor drone by no means even made it throughout the Atlantic. Anybody ought to seize one when you nonetheless can. The drone won’t be round an excessive amount of longer.
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