Shifman Reimagines Classic® For Excessive Level Market


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Shifman Mattresses introduced plans to unveil their reimagined Shifman Classic® collections on the upcoming Excessive Level Market, October 22-26. The thoughtfully recrafted line is a direct response to the wants of retail companions for a stronger merchandising story throughout Shifman’s premium collections.

The remastered Shifman Classic® collections, consisting of an expanded line and the all-new Trendy Shifman Classic® line, gives retail companions a well-designed bridge between Shifman’s Masters and Quilted collections whereas including flexibility and choices for a transparent step-up story that’s simple for purchasers to grasp.

“Actively listening to our retail companions and regularly on the lookout for methods to maximise margins and income for them are key methods we put the Shifman Distinction into motion,” mentioned Invoice Hammer, Shifman president. “Clear delineation of merchandise with actual advantages to the client makes it simpler for our retail companions to realize greater common unit promoting costs.”

Shifman Classic® has been expanded to 4 fashions that includes a full vary of feels on the premium degree and consists of both an 8-way hand-tied or actual working boxspring for final assist and sturdiness. The Trendy Shifman Classic® includes a high-quality, individually wrapped coil system for compatibility with an adjustable base, pairing with an actual working boxspring.  

Each Shifman mattress is hand made within the USA and options excessive content material of pure cotton for naturally cooler sleep and Shifman’s signature two-sided development for superior high quality, consolation and sturdiness. All collections are made utilizing Shifman’s unique Sanotuft® method, producing a buttonless tuft that’s hand-sewn from prime to backside locking all upholstery layers and the innerspring securely in place, extending your mattress’ consolation life.

Shifman’s luxurious and premium boxsprings are comprised of sustainably sourced Canadian spruce and recycled metal. The 8-way hand-tied boxsprings characteristic furnishings grade upholstery coils, imported Italian twine, elegant 18K gold-plated steel nook guards, Belgian damask covers, and all-natural cotton padding.

The improved merchandising story of Shifman Classic® might be on show, together with Shifman’s flagship premium strains, at 108 E. Martin Luther King, Jr. Drive, Flooring 2 and three, throughout the Excessive Level Market.


About Shifman Mattress Firm

Shifman is a number one designer and producer of luxurious, hand-crafted mattresses which are constructed with the identical dedication to high quality, integrity and true craftsmanship by which the corporate was based on over 128 years in the past. A family-owned firm, Shifman operates below the administration of the Hammer household. At the moment, the corporate operates out of an 84,000-square-foot manufacturing facility in Newark, NJ. Shifman has a confirmed observe document of making strategic partnerships with its sellers to extend retail gross sales and buyer satisfaction. For extra data, go to www.shifman.com.