Sam Moore Focuses on Mushy Trendy Themes and Modular Choices for Excessive Level Introductions


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Sam Moore's ChiChi Swivel Chair

Sam Moore’s ChiChi Swivel Chair

Bedford-based furnishings producer Sam Moore has zeroed of their new product choices for the October Market in two key areas: a continuation of their ongoing “Mushy Trendy” design theme, and an extension of their in style modular sectional product line. The staff has traveled to Milan, Indonesia, and to metropolitan cities throughout the US for design inspiration.

Sam Moore’s Mushy Trendy aesthetic is rising with the addition of the ChiChi Swivel Chair, a enjoyable follow-up to earlier seasons’ neoteric swivel chairs. ChiChi options an surprising again design that units it other than different designs. Additionally falling into the Mushy Trendy lineup is the Basil Swivel Recliner which has a steel base and second again possibility being added into the product grouping.

“The ChiChi chair is our standout piece that you just genuinely need to expertise for your self,” stated Sandi Mowry, Senior Vice President of Gross sales and Merchandising for Sam Moore. “Not solely is the design of the chair itself is incomparable to something on the market proper now, however we’re displaying it in a playful fake fur cowl that simply begs to be snuggled into!”

Sam Moore’s newest modular introduction fills a void of their present choices. The Chelsea Sectional is a unit that is available in the usual modular items and a left again / proper again couch chaise element. Chelsea was designed to fill the rising want for smaller scale seating to suit smaller areas. The Midtown Slanted Observe Arm Couch is a transitional-modern couch with softly padded, exaggerated, slanted observe arms. It measures 100”, situating itself in on the alternative finish of the spectrum from the Chelsea Sectional. The Midtown Couch offers massive open areas with a commanding piece that may really anchor a room.

Additionally new this Fall are 4 new chair types based mostly on excessive ranges of buyer demand. The Millie is a high-back swivel chair that may also be provided as a swivel glider, it’s a casual-transitional comply with as much as the favored Aubrey chair. The Echo Chair is a retro-inspired membership chair that encompasses a new fashion of shaped arm paired with a cone leg. The Camden Swivel Chair is a flexible piece with a novel wooden or steel arm, transitioning simply from transitional to rustic fashionable purposes.

Core cloth introductions embrace texture from bouclés, unique furs, and specialty yarns. Different notable featured cowl materials will embody vibrant and playful assertion patterns, visually attention-grabbing twists on jewel tones, classic velvets, and animal prints.

“We’re so enthusiastic about this season’s cloth introductions,” Mowry stated. “Lots of our choices are based mostly across the thought of what we’re calling ‘the three C’s’ – cozy, consolation, and calm. These embody textures from bouclés to heavy sweater impressed plains and enjoyable furs in addition to soothing, nature-inspired colorations with greens, blues, desert hues, and heat sand tones.”

Sam Moore, a division of Hooker Furnishings, will as soon as once more be displaying within the Hooker Legacy Manufacturers showroom on the tenth flooring of IHFC, area C1058.


About Hooker Furnishings

Headquartered in Martinsville, VA, Hooker Furnishings is ranked among the many nation’s largest publicly traded furnishings sources and encompasses 12 working companies. These manufacturers embody: Hooker Furnishings, Bradington-Younger, Sam Moore Furnishings, Shenandoah Furnishings, H Contract, Accentrics Dwelling, Pulaski Furnishings, Samuel Lawrence Furnishings, Prime Useful resource Worldwide, Samuel Lawrence Hospitality, and Sundown West.

Hooker Furnishings Company’s company workplaces and fabric manufacturing amenities are situated all through Virginia and North Carolina, and the corporate has showrooms in Excessive Level, North Carolina, Las Vegas, Nevada, and Ho Chi Minh Metropolis, Vietnam. Hooker Furnishings operates distribution facilities in the USA, China, and Vietnam. The corporate’s inventory is listed on the Nasdaq World Choose Market beneath the image HOFT.