Sam Moore Focuses Excessive Level Market Introductions in Two Key Areas


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Introductions include the ChiChi Swivel Chair, a fun follow-up to previous seasons’ neoteric swivel chairs

Introductions embrace the ChiChi Swivel Chair, a enjoyable follow-up to earlier seasons’ neoteric swivel chairs


Bedford-based furnishings producer Sam Moore reported that it has centered new product choices for the October Market in two key areas: a continuation of their ongoing “Smooth Trendy” design theme, and an extension of their in style modular sectional product line. The crew has traveled to Milan, Indonesia, and to metropolitan cities throughout the US for design inspiration.

Sam Moore’s Smooth Trendy aesthetic is rising with the addition of the ChiChi Swivel Chair, a enjoyable follow-up to earlier seasons’ neoteric swivel chairs. ChiChi options an surprising again design that units it other than different designs. Additionally falling into the Smooth Trendy lineup is the Basil Swivel Recliner which has a steel base and second again possibility being added into the product grouping.

“The ChiChi chair is our standout piece that you simply genuinely must expertise for your self,” mentioned Sandi Mowry, Senior Vice President of Gross sales and Merchandising for Sam Moore. “Not solely is the design of the chair itself is incomparable to something on the market proper now, however we’re displaying it in a playful fake fur cowl that simply begs to be snuggled into!”

Sam Moore’s newest modular introduction fills a void of their present choices. The Chelsea Sectional is a unit that is available in the usual modular items and a left again / proper again couch chaise part. Chelsea was designed to fill the rising want for smaller scale seating to suit smaller areas. The Midtown Slanted Monitor Arm Couch is a transitional-modern couch with softly padded, exaggerated, slanted observe arms. It measures 100”, situating itself in on the other finish of the spectrum from the Chelsea Sectional. The Midtown Couch offers giant open areas with a commanding piece that may actually anchor a room.

Additionally new are 4 new chair kinds based mostly on excessive ranges of buyer demand. The Millie is a high-back swivel chair that may also be provided as a swivel glider, it’s a casual-transitional observe as much as the favored Aubrey chair. The Echo Chair is a retro-inspired membership chair that includes a new fashion of fashioned arm paired with a cone leg. The Camden Swivel Chair is a flexible piece with a singular wooden or steel arm, transitioning simply from transitional to rustic trendy purposes.

Core cloth introductions embrace texture from bouclés, unique furs, and specialty yarns. Different notable featured cowl materials will embrace brilliant and playful assertion patterns, visually attention-grabbing twists on jewel tones, classic velvets, and animal prints.

“We’re so enthusiastic about this season’s cloth introductions,” Mowry mentioned. “Lots of our choices are based mostly across the concept of what we’re calling ‘the three C’s’ – cozy, consolation, and calm. These embrace textures from bouclés to heavy sweater impressed plains and enjoyable furs in addition to soothing, nature-inspired colorations with greens, blues, desert hues, and heat sand tones.”

Sam Moore, a division of Hooker Furnishings, will as soon as once more be displaying within the Hooker Legacy Manufacturers showroom on the tenth ground of IHFC, house C1058.

About Hooker Furnishings: Headquartered in Martinsville, VA, Hooker Furnishings is ranked among the many nation’s largest publicly traded furnishings sources and encompasses 12 working companies. These manufacturers embrace: Hooker Furnishings, Bradington-Younger, Sam Moore Furnishings, Shenandoah Furnishings, H Contract, Accentrics Residence, Pulaski Furnishings, Samuel Lawrence Furnishings, Prime Useful resource Worldwide, Samuel Lawrence Hospitality, and Sundown West.

Hooker Furnishings Company’s company workplaces and fabric manufacturing services are situated all through Virginia and North Carolina, and the corporate has showrooms in Excessive Level, North Carolina, Las Vegas, Nevada, and Ho Chi Minh Metropolis, Vietnam. Hooker Furnishings operates distribution facilities in america, China, and Vietnam. The corporate’s inventory is listed on the Nasdaq International Choose Market beneath the image HOFT.