Recap: SSA Showroom Exhibitors Skilled Success and Camaraderie at The Las Vegas Summer time Market

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Winners! Left is Jennifer Medlock from Sleep EZ in Tempe, AZ with SSA Executive Director Tambra Jones; Right is Michael Cherry from Sweet Dreams Mattress in Nederland, TX.

Winners! Left is Jennifer Medlock from Sleep EZ in Tempe, AZ with SSA Govt Director Tambra Jones; Proper is Michael Cherry from Candy Goals Mattress in Nederland, TX.

That’s a wrap for an additional Las Vegas Market within the Specialty Sleep Affiliation’s Sleep Pavilion. Whereas site visitors numbers didn’t shock, their “CA$H for Scan” occasion created an thrilling buzz for his or her exhibitors – some even calling it their BEST market but.

The Enterprise:

“The SSA showroom is an integral a part of the Las Vegas Furnishings Market”, acknowledged Scott Smalling Chief Retail and Innovation Director for Emma. “There has not been a market during the last 17 years that I haven’t made it a precedence to go to and see what’s new and modern within the SSA showroom or have an area myself like we’ve for the final 2 markets,” continued Smalling. “On the finish of the day your organization is chargeable for your attendees, however on this house one other benefit is to be a magnet for consumers who perhaps didn’t come to go to with you particularly, this occurred a number of instances for us at this market.”


This sentiment is echoed among the many firms who current their merchandise with the SSA. Throughout the Covid strife, Denny Boyd and Boyd Sleep had moved out of their very massive showroom in Constructing B. Boyd took a spot with the SSA to current explicit objects to a target market. After the present, Denny mentioned, “Our Boyd Sleep sales space was attended by prospects from each the East and West Coast in addition to the Midwest. We have been happy to see a number of of our bigger prospects on the present.” VP of Gross sales and Advertising for Boyd, Kris Mattina mentioned, “Boyd Sleep appreciated the chance to indicate within the SSA showroom in the course of the August Furnishings Market this yr, throughout a transitional time-frame as our firm navigates a showroom change. The SSA suite buzzes with the synergistic vibe of shoppers, colleagues and mates dedicated to bringing wholesome sleep merchandise to {the marketplace} and did an excellent job attracting prospects aligned with our “High quality Sleep” focus. Thanks for being such a extremely efficient a lot appreciated business useful resource.”


“We had 80% of our appointments from west of the Mississippi present up this Market,” mentioned I Love Pillow|I Love Mattress Nationwide Gross sales Director of Impartial Retail, Scott Montegue. “I assumed is was good total site visitors.” Jane Arason, Arason Entrprises Proprietor anticipated a slower market, “We didn’t have any appointments and none of our Reps got here to the summer season market – however – we did open two new shops. That’s what makes a market profitable. General the expertise on the SSA Pavilion was good. We’re not a sufficiently big firm to drag in a number of consumers, so for us being with a gaggle that pulls in additional consumers is nice.” Subdued appointment units have been additionally felt by Brent Polunsky at W. Silver Merchandise. “A few weeks earlier than the market, I began getting notified that the sellers that I’m accustomed to seeing at this market weren’t going to attend, and so I anticipated attendance to be down. I felt the general attendance on the market was down, nevertheless I visited with sellers that have been critical about discovering new suppliers, and never simply wanting round on a market/trip journey.”


Scott Frisch, US Gross sales for Bedline had an excellent summer season market, and thought that this explicit present was their greatest one but. Mentioned Frisch, “Being a completely new firm to the US, in addition to a comparatively new product (Bedline’s storage platform beds), we’ve had a selected set of targets, given our product solely launches this fall.  Having mentioned that, prospects from Washington to Florida got here by and confirmed actually nice curiosity.” Frisch continued, “That is our third market in with the SSA over what we’d name a subdued interval (Covid), we are able to say it was surprisingly the perfect present ever.  Not solely within the variety of new prospects, however a consensus that we actually have a brand new bed room class to supply.” He had one final remark to make to SSA Govt Director Tambra Jones, “Thanks as soon as once more for an impressive job. It’s wonderful to see how SSA has morphed into not solely being related, however a confirmed launch pad for a lot of.”


Model new to Las Vegas and the US Market is Nasif Akin with worldwide product and useful resource firm Beli Plast. “We noticed prospects from Canada and the west coast. It was nice alternative for us to introduce ourselves and the merchandise.” Akin continued, “We had a optimistic expertise. The occasion was effectively organized, deliberate and supported by SSA and Tambra. It is a chance for brand spanking new firms to take part in such large occasion.”


Sleep & Past Nationwide Gross sales Supervisor Butch Craig all the time brings the purpose round to how firms put together for and execute their time at market. “We have been pleasantly shocked this market, nevertheless whenever you keep optimistic, plan your work / work your plan, and hold reminding your self that 80% of success is displaying up and 20% comply with up, you’ll find success!” Coach Butch continued, “The SSA Pavilion has all the time had a candy candy spirit of caring, planning, and ensuring that everybody will get the eye and encouragement to maintain displaying up at each market. There may be pleasure in realizing every member is a part of a staff that actually and really loves the consumers that come via the SSA showroom every market. At all times keep in mind, it’s a must to be within the recreation to win it, shifting ahead collectively one purchaser – one market at a time.”


The CA$H for Scan Occasion:

Each fiftieth retail badge scanned triggered a cowbell-ringing money prize of a $50 invoice. “Getting your badge scanned can generally sluggish you down on the door”, says SSA Govt Director Tambra Jones, “so we made it price our retailer guests’ time.” The occasion was effectively acquired – who doesn’t need to win some money?? 

The Winners:

Jennifer Medlock from Sleep EZ in Tempe, AZ, Edwin Pfeifer from Minots Mattress Retailer, Minot, ND, Paulina Badia with Liverpool in Mexico, Taylor Newton from Bedrooms and Extra in Seattle, WA, Yasin Akkok from Turquoise Enterprise in Merced, CA, and Michael Cherry from Candy Goals Mattress in Nederland, TX.


For extra info on the Specialty Sleep Affiliation (SSA) and the Summer time Las Vegas Market 2022, go to:  



In regards to the SSA

Based in 1995 because the successor group for the waterbed business, the SSA at the moment advocates and promotes the total spectrum of bedding options. The specialty sector has grow to be rather more mainstream and now represents the quickest rising class of all bedding. 

Our showroom in LAS VEGAS in Constructing C1565 is a co-op venue for producers and distributors introducing product to retail bedding shops/departments.  Our showroom is all the time one of many busiest in Las Vegas in the course of the Furnishings Market, for our new and modern merchandise, in addition to the excellent B2B networking alternatives which have begun with networking in our room. We endeavor to advertise Specialty Sleep Merchandise and our members, in addition to recruit new retailer and manufacturing/provider members. For extra info on the Specialty Sleep Affiliation (SSA) and the Summer time Las Vegas Market 2022, go to: https://www.sleepinformation.org/ and https://www.sleepinformation.org/las-vegas-market-summer-2022


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