Pure Salt Interiors and Momeni Announce First Rug Collaboration


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Pure Salt Interiors, the Newport Seashore-based inside design studio and Shoppe identified for its clear, coastal, and naturally-inspired designs, is proud to announce its first rug line with Momeni, a heritage family-owned manufacturing enterprise identified for its revolutionary, high-quality, impeccably designed rugs. The Pure Salt for Momeni Rug Line will launch at Excessive Level Market, the biggest residence furnishings trade commerce present on this planet, in October 2022 with 17 unique rugs in sizes starting from 2’x8’ to 10’x14’. Costs vary from $368 to $8698.

The Pure Salt for Momeni Line was developed over two years with Pure Salt founders Aly Morford & Leigh Lincoln alongside the design group at Momeni. The road leans closely on pure fibers and impartial colours with a give attention to revolutionary new methods in pure fiber jute and hand-knotted rugs. The road might be accessible to the commerce at Momeni Showrooms and choose sellers throughout the nation. Shoppers can view and buy the assortment on-line at Pure Salt Shoppe and on the Pure Salt Flagship Retailer in Newport Seashore, CA. 

“Rugs are, fairly actually, foundational to good design, and discovering a high-quality, lovely rug could be like discovering a diamond within the tough. We got down to create this line of rugs with Momeni to fill a spot for our purchasers and prospects—to have rugs that really feel pretty much as good as they appear, utilizing distinctive strategies and supplies for a one-of-a-kind design. From hand-knotted rugs with an aged look that may solely get higher over time, to tremendous comfortable Jutes, to basic linens with assertion stitching, all of the rugs in our assortment are created with unbelievable care and a focus to element, able to be positioned in each room of your house for a glance you’ll love for years to residence.” — Leigh Lincoln, Co-founder, Pure Salt

“Impressed by coastal retreats across the globe, our rug line with Momeni is a curation of items that deliver collectively earthy and pure roots with basic and elevated aesthetics. We wished to create a set of rugs that marry kind and performance and may transport you to a relaxed seaside scene close to or far, everytime you stroll upon them. With a flexible assortment of basic Jutes and flat-weaves, to hand-knotted designs that assist you to combine up your look as you please, these rugs assist you to design from the bottom up in each room of your house.” — Aly Morford, Co-founder, Pure Salt

“The ability of social media is what introduced us collectively, however what got here from this relationship was a unprecedented journey that helped push our personal inventive efforts, to experiment with methods that we’ve got by no means been in a position to obtain earlier than. Working with Aly and Leigh impressed upon us the significance of essentially the most minor particulars and making certain that the general look of the road was genuinely part of the Pure Salt world, which we’re honored to be part of.” – Reza Momeni, President & CEO, Momeni, Inc.

About The Designs

Torquay: Made by bringing collectively two of Pure Salt’s core design rules – type and performance – with one among our favourite supplies – jute. This pure fiber rug is a mixture of jute and wool to create a one-of-a-kind high quality rug that not solely appears nice however feels unbelievable underfoot. And their distinctive make ensures that they may solely get higher over time for a glance you’ll love for years to come back

Koukila: Impressed by one among Pure Salt’s favourite classic finds, well-loved Kilim, Aly and Leigh designed these rugs with qualities and patterns that deliver a contemporary, genuine strategy to a basic look. These hemp rugs are woven to be extra substantial and sturdy than true classic kilim, with distinctive stitching for an aged look that feels steeped in historical past. 

Cassis: The right, plush rug in three of Pure Salt’s signature pure colorways—bleach, pure, and walnut. The easy, delicate fantastic thing about this basic braided type is the proper base to layering with the Menorca assortment.

Menorca: Impressed by One-of-a-kind hand-knotted designs, these rugs are intricate and exquisite following the time-honored custom of handmade craftsmanship that turns into much more fascinating as they age. Naturally distressed to offer them an inherent classic attraction, this assortment enhances each design aesthetic, trying lovely in any residence. 

Patara: Designed particularly for Little Salt, the infant and youngsters model launched by Pure Salt in 2021, this assortment is targeted on gender-neutral, pure colours with youthful tufted polka dots so as to add delicate enjoyable to any youngsters room. Playful but basic, this assortment could be each layered or stand alone as a foundational assertion piece to your most whimsical areas.


About Pure Salt

Based in 2016 by finest mates and enterprise companions, Aly Morford and Leigh Lincoln, Pure Salt started as a design studio and has developed right into a nationwide life-style model main the dialog on design that’s each trendy and practical with their in depth work in residential design and thru their eponymous Pure Salt Shoppe launched in 2019. The Design Studio and Shoppe mirror the Pure Salt ethos: nice design begins with a contemporary and clear palette, high quality furnishings, artisan textiles, layered neutrals, and nature-inspired ornamental equipment. In six quick years, the model has constructed a celeb clientele, cultivated a highly-engaged social media neighborhood with over 585k followers @puresaltinteriors, and been persistently acknowledged by its friends and the media for its lovely designs and developed enterprise mannequin. The Newport Seashore, California-based firm is within the midst of one other development chapter because it expands the enterprise to incorporate a commerce program, collaborations, licenses, and hospitality.

About Momeni Inc.

Momeni Rugs is a number one producer and importer of fantastic space rugs and flooring coverings. Since 1975 the Momeni household has introduced their considerate strategy to creating lovely, high quality merchandise for the house. The Carlstadt, NJ design studio and headquarters is residence to the Momeni assortment of vintage, one-of-a-kind, and signature strains of space rugs. Momeni merchandise can be found at main retailers. For information and extra data from Momeni, join by way of Fb, Pinterest, and Instagram, and go to momeni.com.