VIRTUE Recovery Shampoo

Description

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Product Description

Virtue(R) Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku(R), this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

The World Didn’t Need Another Hair Care Company, So We Created A Biotech Company To Repair Hair

After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered Alpha Keratin 60ku(R), a protein so transformative, we knew we couldn’t keep it to ourselves.

Alpha Keratin 60ku(R) was discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails – so much so that our bodies welcome it as our own. It’s the first time human keratin has ever been used in hair care.

Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

Real People. Real Results. How Alpha Keratin 60ku(R) Affects Hair After 5 Uses:

138% INCREASE IN COLOR VIBRANCY

A single hair before and after 5 applications. As the hair is repaired, color is restored and vibrance increases by up to 138%.

(source: AMA Labs and MRL)

67% REDUCTION IN FRIZZ

Hair in vivo under real world conditions before and after 4 applications. Hair is dramatically smoother, more composed, and 67% less frizzy.

(source: AMA Labs and MRL)

95% SPLIT END REPARATION

A single split hair before and after 5 applications. The hair is made whole again, achieving a 95% reparation.

(source: AMA Labs and MRL)

22% INCREASE IN THICKNESS

A single strand, magnified 860x, after 1 application. Moisture levels rise and each hair grows up to 22% thicker.

(source: AMA Labs and MRL)

Key Ingredients

In addition to our proprietary Alpha Keratin 60ku(R), our products are formulated with a curated set of ingredients to give your hair the health-boosting benefits it craves:

Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.

Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.

Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.

Key Claims About Recovery Shampoo & Conditioner

97% of women said their hair felt softer after just one use.97% of women felt their hair was less damaged.91% of women felt their hair was more manageable.

*based on Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses)

Product Dimensions ‏ : ‎ 1.5 x 1.5 x 4.3 inches; 2.88 Ounces
UPC ‏ : ‎ 817023020010 817023021932
Manufacturer ‏ : ‎ VIRTUE
ASIN ‏ : ‎ B07PVCJ9JG

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