The Professional Product Owner: Leveraging Scrum as a Competitive Advantage



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From the Publisher

Define success from the “outside in,” using external customer-driven measurements to guide development and maximize value Realistically assess your current Scrum practice, and identify areas for improvement Learn how Zombie Scrum infects you, why it spreads, and how to inoculate yourself Understand how Scrum Teams work, collaborate, and promote transparency Reignite once-successful organizations that have lost their way Provide the inspiring direction agile teams need to work smarter and explore better solutions

Bring empowerment and entrepreneurship to the Product Owner’s role, and align everyone behind a shared business model Recognize what a great Scrum Team looks like and get there Get closer to your stakeholders, and wake up to their understanding of value Explore common problems that lead less experienced Scrum Teams to give up Form cross-functional teams and empower them with purpose Facilitate ownership, building “can-do” teams that continually look to improve

Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk Focus on “Done”—not “sort-of-Done” or “almost-Done” Discover why Zombie teams can’t learn, and what to do about it Find your Scrum Teams best approach to solving complex adaptive problems Learn to let go, as your teams start taking more responsibility Accelerate learning by integrating users into a fast learning loop

Effectively apply Scrum’s Product Owner role, artifacts, and events Measure and optimize the value delivered by every Product Increment Clear away the specific obstacles to real continuous improvement Integrate DevOps practices with Scrum to improve effectiveness Overcome forces that want to reel you back into the “old rules” Design and improve habits that support your agile culture

Populate and manage Product Backlogs, and use just-in-time specifications Improve the way you plan, develop, and grow Make self-managed teams real so people can behave like humans, not Zombies Productively and professionally resolve conflicts that arise from close collaboration Realign the whole organization, since agile and traditional models can’t coexist forever

Plan and manage releases, improve transparency, and reduce technical debt Clear away wider organizational impediments to agility and professionalism Help your organization learn how to improve its results by better supporting its Scrum Teams Achieve the most challenging goal of all: changing culture

Scale your product, not your Scrum Overcome common misconceptions that stand in the way of progress

Use Scrum to inject autonomy, mastery, and purpose into your product team’s work

Publisher ‏ : ‎ Addison-Wesley Professional; 1st edition (June 4, 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 384 pages
ISBN-10 ‏ : ‎ 0134686470
ISBN-13 ‏ : ‎ 978-0134686479
Item Weight ‏ : ‎ 1.37 pounds
Dimensions ‏ : ‎ 0.9 x 6.9 x 9 inches