Nothing has introduced that it’s opening its first everlasting bodily retailer in London earlier than Christmas.
The Carl Pei-fronted tech firm has issued a press launch over on its web site outlining some bold retail plans. The 2-year-old firm will likely be opening its first ever retail retailer within the coronary heart of Soho, London earlier than the tip of the 12 months.
“It’s the bodily expression of every part we stand for,” mentioned the Nothing workforce, “And we couldn’t be extra excited.”
“With industrial and mid-century design inspirations, together with the enduring Olivetti shops in Italy, the boutique area is not like the tech shops you’ve been to earlier than. It’ll be a singular technique to expertise our complete product vary.”
This information comes only a day forward of the launch of the corporate’s subsequent product, the Nothing Ear (Stick), a brand new set of true wireleas earbuds with a signature cylindrical case.
As a nod to the timing these twin bulletins, Nothing has promised to offer the primary 100 guests to its new store the possibility to purchase one in every of 100 restricted version Ear (Stick) fashions. They’ll even be getting a bunch of free merch, together with T-shirts and jumpers.
Nothing CEO and former OnePlus government Carl Pei has beforehand acknowledged that his ambition is to rival Apple. Certain sufficient, opening a bodily store is a transfer straight out of the Apple playbook.
In addition to the Nothing Ear (Stick), early guests to the primary Nothing bodily retailer will have the ability to store for the Nothing Cellphone (1) smartphone and the Nothing Ear (1) true wi-fi earphones.