Nothing CEO Carl Pei teases subsequent launch occasion


The comparatively younger start-up Nothing has simply introduced its third product after the Nothing Ear (1) and the Nothing Cellphone (1). Founder and performing CEO Carl Pei needs nothing lower than to “elevate us to a better degree”. The advertising and marketing grandmaster didn’t disclose which particular product that will probably be, however the rumor mill has begun to churn by providing a number of fascinating prospects.


  • Nothing teased a brand new product on Twitter.
  • A brief-term launch is on the playing cards.
  • Flowery phrases describe so much and but nothing in any respect.

Nothing CEO Carl Pei doesn’t permit boredom to set in

Nearly a 12 months in the past, former OnePlus co-founder and CEO Carl Pei introduced us along with his first product, the Nothing Ear (1). We weren’t satisfied by the true wi-fi earbuds by way of ambient audio and originality. You may learn precisely what we meant by that in our Nothing Ear (1) evaluation. In July, we lastly acquired our first Android smartphone from Nothing, which was positioned within the mid-range at its launch.

Now, it’s time for a 3rd Nothing product to hit the market. No less than that’s the basic tone on the start-up firm Nothing. On Twitter in addition to on their homepage, they lure the fan group with bulletins like “The Animal Kingdom is looking once more”, “Generally the reply is sitting proper in entrance of you” or “Chic. Coming quickly.” All accompanied by a photograph of a butterfly apparently hovering above on new product. Naturally, this system stays out of view to take care of the suspense.

Das Bild zeigt lediglich einen Schmetterling.
Nothing presents us a butterfly for its third product. / © Nothing

As is so typically the case with the advertising and marketing grandmaster, who has already had smartphones destroyed on digicam with the intention to obtain a coveted “OnePlus Invite”, an acceptable hype is created right here. Numerous phrases that don’t reveal an actual trace in regards to the new product. However there are already rumors: one in all them is a Nothing Cellphone (1) Lite, which is meant to do make with out the “Glyph Interface”, however ought to ship a 5,000 mAh battery in return.

Nevertheless, such data initiated by Android Police had been commented by Carl Pei as “pretend information“. Is that only a distraction or misdirection? Moreover, there’s discuss of Nothing Ear (2), which can also be imagined to have a clear design. As talked about earlier, all these are simply rumors.

We’ll in all probability have to attend a bit of longer till we are able to truly maintain the third Nothing product in our fingers. What do you affiliate with the butterfly, or to place it merely, what sort of product would you wish to see from Nothing? Share your ideas with us within the feedback.