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Nice Mattress, an unbiased mattress producer, is creating unique non-public label high-velocity mattress collections for unbiased retailers who’re looking for aggressive differentiation of their markets.
As a licensee for main mattress producer, Spring Air Worldwide, Nice Mattress presents full model companies, together with customizing Spring Air product and co-branding it with the retailer’s title for his or her particular market.
The Sleep Store, an unbiased, family-owned chain with furnishings and mattress shops in Auburn and Grass Valley, CA, has lengthy entrusted Nice Mattress to fabricate custom-made merchandise for his or her shops. The 2 family-owned companies share comparable values, making certain the partnership prospers, particularly within the Arizona, California, and Nevada markets that Nice serves the place family-owned companies are frequent.
“We concentrate on serving to unbiased retailers stand out of their markets with custom-made, high-velocity merchandise that helps degree the taking part in discipline for smaller shops with the massive field chains. We will customise beds to fulfill the particular consolation expectations of customers of their market,” stated Rion Morgenstern, president and CEO of Nice Mattress. “We created an unique line for The Sleep Store that marries their model marks and Spring Air merchandise.”
The Sleep Store presents 15 Spring Air/The Sleep Store beds within the retailer, which retail from $599 to $2,000 in queen. All of the beds characteristic each the Spring Air and the Sleep Store brand and have custom-made the nationwide model particularly for the Sierra Nevada foothills micro-market when it comes to consolation preferences.
“The road they’ve created for us is well-priced and has numerous options. The beds are snug and sturdy as a result of they actually put extra of what issues contained in the mattress the place it counts,” stated Coy Miller, proprietor of The Sleep Store. “We now have a long-term relationship with Nice Mattress as a result of they actually care concerning the retailers. We’re not only a quantity to them.”
About Nice Mattress
Nice Mattress is an unbiased, family-owned and operated mattress producer serving the Western United States. The corporate employs 160 folks and has been making mattresses since in 1959. The corporate is a licensee and producer of the Spring Air and Eclipse Worldwide manufacturers and manufactures the McRoskey model. The corporate produces conventional mattresses and specialty sleep merchandise in its 150,000-square-foot campus in Fresno, California. For extra info go to www.pleasantmattress.com.