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Furnishings World Information Desk on
9/2/2022
Metro Mattress introduced it has entered the Connecticut market which features a first-of-its-kind Chattam & Wells boutique.
Positioned in Greenwich, probably the most prosperous areas within the nation, the boutique is situated on the second flooring of the Metro Mattress Putnam Avenue location, within the famed “Designer’s Row,”. The two,500 sq. foot, upscale retail idea was impressed by the design of the Chattam & Wells setting in Spring Air’s Las Vegas showroom, and as such, options wealthy wooden flooring, a present impartial coloration palette and a crimson carpet to showcase the high-end line encompassing seven mattresses.
Taking design cues from the furnishings facet of the enterprise, the Chattam & Wells model was revamped and reintroduced earlier this 12 months. With a signature cotton velvet sourced from one of many most interesting upholstery mills and a Chesterfield sample impressed by a significant dwelling furnishings specialty retailer, the Chattam & Wells line options layers of customized silk damask, cashmere, Talalay latex and horse tail fibers for supreme softness. The Chattam & Wells mark, a crown, is included into the panel with refined tone-on-tone stitching. Mattresses retail from $2,499 to $6,999 in queen.
Dr. William Spudis, president and CEO of the 54-store, family-owned bedding chain, mentioned that he plans to open different Chattam & Wells solely sleep retailers sooner or later. .
“We’re eyeing prosperous communities all through the Northeast to showcase this luxurious model,” Spudis mentioned.
“The luxurious client buys into craftsmanship, uncooked supplies and top quality,” he added. “I imagine there’s worth to be discovered at each value level, and within the ultra-premium house that we’re taking part in in, we provide a greater mattress than every other luxurious manufacturers on the market.”
“We’re very enthusiastic about what Invoice and his crew at Metro have created with the Chattam & Wells boutique. I imagine they’ve really captured the essence of the model they usually have introduced this idea into their different retail places and have been promoting our luxurious line at an unbelievable tempo,” mentioned Nick Bates, president of Spring Air Worldwide.
Spudis plans to make use of the Greenwich location to develop relationships with inside designers and interior designers within the space and has begun the formation of a design coalition, beginning outreach with wine and cheese events within the retailer to introduce them to the model.
“Prosperous shoppers on this market hardly ever do their very own purchasing; they belief designers to do it for them, so creating these relationships is essential,” he mentioned. “We romance the complete buy expertise, from the correct merchandising to storytelling the tangible variations of the road.”
About Spring Air Worldwide
Based in 1926, Woburn, Massachusetts-based Spring Air Worldwide is a Prime 20 U.S. bedding producer and well known client model. The corporate boasts of its capacity to service retail clients from north to south and coast to coast within the U.S. and is produced in practically 50 nations by way of its worldwide community. The corporate is dedicated to serving to retailers drive enterprise whereas leveraging its popularity for belief and integrity impressed by its title. For extra info, go to www.SpringAir.com.
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