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Furnishings World Information Desk on
9/14/2022
Malouf Residence™ has added new video belongings to their Wholesale Useful resource Heart (WRC), a central hub for product data, orders and funds and advertising and marketing supplies. Malouf retail companions can obtain these movies and different sources from the WRC to make use of of their advertising and marketing efforts.
“Video advertising and marketing is important to capturing prospects’ consideration,” mentioned Ashlee Willes, model supervisor at Malouf. “With movies being utilized increasingly more, particularly by social media, we need to ensure that we’re placing out contemporary content material that may interact customers and drive enterprise to our retail companions.”
Malouf’s new video content material is optimized to carry out on Instagram and TikTok however might be replicated for different advertising and marketing platforms. These movies embody a wide range of product classes, and each was created by the corporate’s in-house video group.
“Our artistic capabilities deal with constructing advertising and marketing belongings to help our retail companions, and we need to make it simpler for them to include video content material into their advertising and marketing technique,” mentioned Scott Carr, advertising and marketing director at Malouf. “With these new video sources, our companions can maximize their gross sales potential by social media, paid promoting, web sites and different channels.”
The Malouf Wholesale Useful resource Heart has lots of of print and web-ready belongings for retail companions to make use of. Click on right here to discover the WRC, or go to maloufhome.com for extra data. To associate with Malouf, contact a gross sales consultant at 800-517-7179 or gross sales@maloufhome.com.
About Malouf Residence™
Malouf Residence leads the furnishings and bedding trade with a wide array of modern merchandise, together with furnishings, mattresses, adjustable mattress bases, pillows, sheets, mattress protectors, mattress frames and mattress toppers. Along with sister manufacturers Salt Flat and Weekender, Malouf commits to high quality, pricing and repair by a complete product catalog that satisfies a wide range of prospects. Malouf merchandise can be found in over 16,000 retail associate areas within the U.S., and its worldwide group now serves over 56 nations. Malouf, a Licensed B Company®, was based in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. For extra data, go to maloufhome.com.
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