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Malouf™ has introduced Joel Dewberry as Vice President of Advertising. By means of this newly created position, Malouf will proceed to assist retailers by creating revolutionary, high-quality advertising supplies to advertise in-store and on-line gross sales.
“I’m thrilled to hitch Malouf and be a part of their thrilling progress,” Dewberry stated. “The advertising division is extremely proficient, and I’m impressed with their dedication to constructing impactful manufacturers clients love. As I turn out to be extra totally built-in, I sit up for working with particular person groups to maximise our strategic and inventive capabilities.”
Dewberry will information advertising initiatives for the corporate as they proceed to develop their product and model portfolio. He’s additionally answerable for making a shared imaginative and prescient for finest advertising practices throughout the corporate—from product growth and packaging to content material advertising to e-commerce efficiency. All advertising personnel will function underneath Dewberry’s management.
Dewberry has over 15 years of selling expertise in a number of industries. Previous to becoming a member of Malouf, he was vp of world advertising at iFit—a pacesetter within the house health business. Whereas working on the firm, Dewberry helped create product growth roadmaps, facilitated strategic advertising campaigns, and shaped tactical media methods to speed up model progress.
“Joel brings a excessive degree of experience to this new position, and we’re glad to have him on board,” stated CEO Sam Malouf. “Underneath his course, we’ve already streamlined our advertising construction and elevated collaboration to function at a good larger effectivity—which drives extra model worth to our retail companions.”
To study extra about Malouf’s advertising and product capabilities, go to https://www.maloufhome.com/retailer/product/.
About Malouf Dwelling™
Malouf Dwelling leads the furnishings and bedding business with a wide array of revolutionary merchandise, together with furnishings, mattresses, adjustable mattress bases, pillows, sheets, mattress protectors, mattress frames and mattress toppers. Along with sister manufacturers Salt Flat and Weekender, Malouf commits to high quality, pricing and repair by a complete product catalog that satisfies quite a lot of clients. Malouf merchandise can be found in over 16,000 retail accomplice areas within the U.S., and its worldwide group now serves over 56 international locations. Malouf, a Licensed B Company®, was based in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. For extra data, go to maloufhome.com.