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Normal Fiber, provider to the house, hospitality, and pet textile industries, has employed seasoned retail and product growth skilled, Leslie Morris, as its new VP Gross sales. Primarily based in Charlotte, NC, Morris will lead the corporate’s pet product gross sales efforts and faucet into different Normal Fiber segments using her in depth retail and wholesale expertise with large field and specialty retailers.
Morris joins Normal Fiber from NVM Pet, licensee of Serta® and Beautyrest® pet beds, the place she was director of product growth. Beforehand, she was director of product growth for canine and cat hardgoods at PetSmart. Morris additionally brings a broad vary of expertise with main retailers together with Kohl’s, Mattress Tub & Past, and Might Merchandising Firm.
“Leslie’s profitable product growth, sourcing, and gross sales expertise within the residence textiles and pet industries make her the proper addition to our dynamic group,” stated Chad Altbaier, Normal Fiber CCO. “She joins us on the excellent time as we’re launching USA-filled pet beds, and we’re trying ahead to her driving our pet merchandise progress to the following degree.”
Normal Fiber will begin filling pet beds in its South Carolina and Nevada factories in Q3 of this 12 months to assist scale back freight prices and lead-times, whereas providing higher stock flip and new home drop ship capabilities with its strategic retail companions.
“The applied sciences and improvements that Normal Fiber brings to the textile business is unmatched by some other firm, and this distinction will proceed to propel the pet merchandise enterprise ahead,” stated Morris. “I’m trying ahead to working with the group to develop progressive and differentiated assortments for our prospects.”
About Normal Fiber
Normal Fiber was based in 1998 with one objective in thoughts – to ship distinctive bedding merchandise and customer support on the lowest prices doable. In doing so, they turned the primary bedding firm to mix U.S.-based product design, customer support, and know-how with the associated fee advantages and manufacturing capabilities which might be greatest achieved all through Asia. Right this moment, Normal Fiber works hand-in-hand with its prospects – producers, distributors, and digitally-native manufacturers – to produce material, parts, and fully-manufactured textile merchandise to the house textile, mattress, hospitality, healthcare and pet markets with the purpose of delivering progressive and sustainable options customers need, on the aggressive costs they want. With places of work and workers within the U.S., UK, China, India & Pakistan, Normal Fiber is a worldwide chief in residence bedding merchandise and textile manufacturing, and one of many largest producers of utility bedding merchandise on the earth.
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