Legacy Doubles Straightforward-to-Assemble HFO Division Line at Excessive Level Market


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•	The Avalon Bedroom features a natural finish over Oak Veneers with light cerusing with drawer fronts finished in an off white woven pattern wood laminate.

• The Avalon Bed room encompasses a pure end over Oak Veneers with gentle cerusing with drawer fronts completed in an off white woven sample wooden laminate.

Dwelling Furnishings Outfitters (HFO), the Legacy Traditional | Fashionable easy-to-assemble entire dwelling furnishings division launched final market, is greater than doubling its line on the Fall Excessive Level Market. The growth follows a response to the division by omnichannel, ecommerce and its present retailer base that exceeded expectations, mentioned Neill Robinson, President and CEO.

After introducing roughly 100 gadgets in informal fashionable styling within the classes of upholstery, accent seating, occasional, eating, workplace, bed room and upholstered beds in April 2022, the division is including about 125 new gadgets this market, mentioned Aaron Hedges, director of e-commerce for Legacy Traditional | Fashionable. The division is optimized to supply a excessive conversion price for omnichannel and ecommerce gross sales, with 85% of the road designed to ship small-parcel-direct to the buyer, he added.

“We have now launched HFO with all the main e-comm gamers within the dwelling area, and preliminary orders have exceeded expectations,” mentioned Robinson. “What’s been an sudden bonus is that bigger brick and mortar retailers have been intrigued by the worth of the road and are rolling it out on their flooring,” Robinson mentioned. Hedges added that, along with a powerful launch with omnichannel and e-commerce retailers, “Our common buyer base has seen this as a means so as to add a brand new line of starting-price-point items for incremental gross sales,” he mentioned.

“Merchandise getting essentially the most gross sales traction embrace our KD upholstery and informal dinette units,” he added. Sofas retail from $499 to $599 and a dinette desk and 4 chairs or 3 chairs and a bench retail for $699 to $899. Gadgets delivered by small parcel have a 48-hour turnaround out of LCM’s North Carolina warehouse, and common deliveries are achieved out of the warehouse in roughly 5 days, he mentioned. The smaller scale, informal and inexpensive designs are aimed toward a youthful demographics or downsizing adults in townhomes, starter properties, flats, trip properties, city dwelling and visitor rooms. The HFO line is showcased in a 3,500-square-foot showroom devoted to over 100 merchandise in accessorized room vignettes inside Legacy’s free-standing Uwharrie Rd. HPMKT showplace.


About Legacy Traditional | Fashionable

Legacy Traditional | Fashionable is a number one provider of high quality trend bed room, eating, accent and youth furnishings to retailers throughout the U.S. and Canada and a rising variety of worldwide places. Primarily based in Excessive Level, NC, Legacy is a part of the Samson Advertising and marketing portfolio of manufacturers, using state-of-the-art manufacturing, international logistics, and best-in-class service. Further Samson manufacturers embrace Common, Craftmaster, Baker and Lacquer Craft Mfg., and licensing applications Rachael Ray Dwelling and Paula Deen Dwelling.