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Creating spec adverts is an unimaginable solution to develop as a filmmaker and photographer for 2 causes: It means that you can construct your portfolio It forces you to assume outdoors the field and create tasks that might enchantment to the manufacturers you’d like to work with you someday.
However one extra thought to place into spec adverts is any upcoming holidays that will assist add a selected theme to your tasks. Cody Jay of Jackfruit Media and Rafal Cwiok of Unplug Productions determined to create a collection of Halloween-themed adverts for Liquid Loss of life. Liquid Loss of life’s merchandise embrace easy mountain and glowing water, each flavored and unflavored. Although you wouldn’t anticipate it by their branding.
Cody and Rafal needed to tackle the problem of making an advert for every taste: Berry It Alive, Severed Lime, Mango Chainsaw, Glowing Water, and Mountain Water. Because of the nature of their taste names and time of 12 months, they determined Halloween could be the right theme to work with. They drew inspiration for every advert by the title of the flavour they had been filming, and also you’ll see how while you watch every advert.
Resulting from the truth that this was a easy product shoot with solely three lights, all adverts had been filmed inside Cody’s storage (this additionally prevented the sound of the chainsaw from disturbing the neighborhood).
As a way to put together for the shoot, Cody and Rafal took a day to plan out their lighting setup. This helped them work out all of the bugs and hiccups forward of time in order that they might give attention to filming as soon as it got here time.
“I feel it’s necessary to do not forget that you don’t need to have a tremendous location to create product adverts,” says Cody Jay. “So long as you know the way to mild, set-dress it effectively, and use the best digicam settings, you may provide you with some fairly wonderful adverts.”
As soon as their lighting had been set, Cody and Rafal took the remainder of the day prepping the cans for filming. Because the cans had been going to be destroyed, they wanted to discover a solution to maintain them in place. They determined to screw the cans into the desk tops they had been filming on. And they also minimize the cans open, drilled a gap by the underside, and screwed them into the tabletops.
“We needed to guarantee that our lighting made the model title clear and simply readable, and that our set decorations complimented the flavors, with out drawing consideration to themselves,” says Rafal Cwiok.
Whereas taking pictures the adverts, Cody and Rafal received all of the important protection pictures first. As a result of they solely had three cans of every taste, they solely had three possibilities to get the photographs proper. Earlier than filming Severed Lime and Mango Chainsaw scenes, Cody and Rafal practiced what they’d movie. This allowed them to prep for what the filming would entail and catch any errors earlier than they occurred. It was additionally important that they felt totally comfy dealing with a pointy knife and a chainsaw.
Listed here are the ultimate nonetheless pictures created from the shoot:
In regards to the writer: Isaac Alvarez is a industrial photographer, director, and artist primarily based in Los Angeles, California. The opinions expressed on this article are solely these of the writer. Isaac is well-known for his dramatic portraits that resonate feelings whereas giving the viewer a strong perception into the lives of his topics. His work is a mirrored image of up to date/cinematic. Whereas his photographs are sometimes on the sting of any state of affairs, photographing the state of affairs shouldn’t be almost as attention-grabbing as photographing the sides of human feelings. You could find extra of his work on his web site, Twitter, and Instagram. This text was additionally printed right here.
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