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Homemakers Furnishings is re-imagining the world of digital retail with the launch of its new e-commerce web site. Homemakers.com, first launched in 2008, has transitioned from a as soon as static web site to the furnishings model’s first e-commerce website in 2014.
With this new web site, launched in April of 2022, clients can count on a seamless looking and checkout expertise, an expansive providing of merchandise, the longer term integration of buying know-how and fast and quick access to buyer help and repair.
“As an organization, we’re investing closely in our e-commerce and digital technique. This new web site offers us the instruments we’d like to ensure we’re offering the most effective on-line buying expertise for our clients,” Jason Merschman, Homemakers AVP stated.
Homemakers noticed a 243% development in on-line income when trying on the previous two years and evaluating them to the 2 years prior. Fueled by the COVID pandemic, the furnishings retailer has needed to pivot to greatest serve clients.
“For nearly 50 years, we’ve constructed our enterprise primarily based on glorious customer support, nice costs, and a seemingly countless choice of merchandise. Because the retail trade modifications, this new website will enable us to adapt whereas staying true to our core values and factors of distinction,” Merschman stated.
First opening its showroom doorways in 1974, Homemakers has constructed a fame for offering a jaw dropping buying expertise to clients visiting the 215,000 sq. foot showroom. The brand new homemakers.com was designed to duplicate that buying expertise on digital platforms.
“Digital innovation is our prime precedence. We’re excited to place ourselves as leaders within the on-line buying trade not solely to draw new clients however to fulfill our present clients the place they’re at,” Merschman stated.
About Homemakers Furnishings
Homemakers Furnishings is a Des Moines, Iowa-based firm with a mission to show homes into houses. Based in 1974 by Carl and Ina Merschman, Homemakers prides itself on offering high-quality furnishings, mattresses and residential equipment, in addition to distinctive financial savings, to clients throughout the nation. Acquired by Nebraska Furnishings Mart, a Berkshire Hathaway firm, in 2000, Homemakers continues to be operated and managed by members of the Merschman household. For extra info, go to www.homemakers.com.