Home windows performs good with Apple as Netflix’ new tier is met with scepticism


It’s Sunday once more, which suggests it’s time for us to disclose this week’s winner and loser in tech. 

This week noticed a great variety of new merchandise launch from the Microsoft Floor Professional 9 and Floor Studio 2+ to the beginner-friendly Sony ZV-1F vlogging digicam and even the highly-anticipated Meta Quest Professional.

On prime of this, Amazon held its first ever Prime Early Entry Sale on October eleventh and twelfth, inviting Prime members to snag a deal exterior of its normal Prime Day and Black Friday occasions. 

Nonetheless, solely one in every of these corporations was named our winner – and never for the rationale said above. Scroll down to search out out extra about our winner, in addition to who our loser was this week… 

Windows 11 main screen with blue highlights

Winner: Microsoft 

Our winner is Microsoft, however not essentially for the explanations you would possibly count on. Whereas we’re in fact excited in regards to the new Floor laptops, it’s truly the latest updates to Home windows 11 which have made Microsoft our winner this week. 

Extra particularly, it’s about to get so much simpler to be an iPhone person with a Home windows laptop computer. 

Beginning in November, Home windows customers will have the ability to entry the images and movies on their iPhones from the Images app on their PC. That is attainable because of a brand new integration with iCloud and the Images app in Home windows 11. 

All you have to do is obtain the iCloud for Home windows app from the Microsoft Retailer and use it to sync your iCloud Images. 

The Apple TV and Apple Music apps are additionally coming to the Microsoft Retailer later this yr, that means you’ll quickly have the ability to stream your playlists and entry Apple TV Plus content material straight out of your Home windows pc. 

One of many largest gripes many customers have about selecting up an iPhone or a Home windows PC is that they’ll simply discover themselves caught in an ecosystem, with many options unique to at least one platform or the opposite. 

These Home windows 11 updates ought to assist break down a few of these boundaries, making it simpler for customers to decide on the gadgets they really need moderately than really feel restricted to those that match their current telephone or PC. 

Netflix with ads

Loser: Netflix 

On Thursday, Netflix lastly unveiled its long-awaited ad-supported streaming tier: Primary with Adverts

Primary with Adverts (or Primary with Adverts, for brief) is a brand new lower-priced plan for many who don’t thoughts sitting by advertisements to shave a few kilos off their invoice every month. 

Primary with Adverts subscribers could have entry to (most of) the identical content material and 720p decision as these on the Primary plan, however with no obtain characteristic for offline viewing and a “restricted quantity” of movies and TV off limits because of licensing restrictions. 

In fact, the largest distinction between this plan and the opposite three tiers is that customers must sit by adverts to observe content material. 

Netflix will play 4 to 5 advertisements per hour earlier than and through TV sequence and movies. These advertisements will final 15 or 30 seconds in size and be broadly focused by nation and style. 

So, how a lot precisely will customers be saving? Netflix with Adverts is priced at £4.99/month right here within the UK – that’s £2 greater than Primary at the moment sits at £6.99 a month. 

Regardless of this, many Netflix subscribers are taking this promise of a lower cost with a grain of salt, as could be seen within the feedback below Netflix’s official Twitter announcement

The issue right here isn’t that Netflix is bringing advertisements into the combo – in actual fact, for many who don’t thoughts sitting by a handful of advertisements an hour, it isn’t a foul proposition in any respect – however that Netflix has been persistently elevating its costs over the previous few years. 

Simply earlier this yr, the Primary plan (which incorporates the whole lot Primary with Adverts does and extra) price solely £5.99/month. Meaning customers who subscribed to this tier at the beginning of 2022 will probably be paying £1 much less now to lose out on offline streaming and take care of advertisements. 

That isn’t even to say latest value hikes within the Commonplace and Premium plans, the latter of which shot up from £11.99 a month to £15.99 from March 2021 to March 2022. 

If Netflix continues to extend its costs at this velocity, it might not be lengthy earlier than customers discover themselves paying the present Primary and even the Commonplace value for this new ad-supported tier. 

In fact, Netflix may very nicely hold the value of Primary with Adverts tier at £4.99 going ahead. Nonetheless, given the latest value hikes, it’s straightforward to see why the price of this tier could also be met with some scepticism by its most loyal subscribers.