Hasselblad’s new flagship digital camera does not shoot video. Here is why


Hasselblad not too long ago launched its newest 100MP flagship digital camera, the X2D 100c. The digital camera is the third medium-format mirrorless digital camera that the corporate has produced and follows the success of the 50MP X1D-50c and X1D II 50C. The X2D 100C homes a 100-megapixel back-side illuminated CMOS sensor, delivering as much as 15 stops of dynamic vary with a 16-bit color depth.

Nevertheless, one factor was a bit puzzling. Hasselblad has eliminated all of the video options. On this video, Sonder Inventive asks Chris Cooze from Hasselblad for the rationale behind this transfer.

“Very merely, we determined to focus on the core nonetheless imaging functionality,” says Chris. He explains that the corporate executed a survey throughout their customers and found that video simply wasn’t a key function for almost all of them.

“So we determined to offer the highest quality stills efficiency that we are able to,” provides Chris.

It’s a daring transfer by a digital camera producer, significantly with such profitable hybrid cameras able to taking pictures 8K video such because the Canon R5c. Nevertheless, realizing Hasselblad’s goal market, it does make some sort of sense.


The important thing consumer of cameras reminiscent of Hasselblads with 100MP sensors are going to be high-end skilled photographers, and doubtless (though not essentially granted) they are going to be taking pictures in a studio. These are usually going to be high-profile industrial shoots. The photographers taking pictures with $8000 Hassies will not be your next-door weekend warrior.

And with that small sector comes specialisation. These are additionally not your jacks of all trades within the pictures world. They’ll have a well-carved-out area of interest. So it stands to cause then that they largely wouldn’t be needing a hybrid video and stills digital camera. In the event that they have to be taking pictures video, they’ll in all probability be working extra because the director of the shoot, with a crew that features digital camera operators and probably the ilk of Pink video cameras.

It sounds as if Hasselblad has listened to its consumer’s necessities and determined to focus (pun supposed) on what they do greatest. Typically specialisation does repay.