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Legendary professional digital camera maker Hasselblad has launched a chunk of teaser publicity that’s strongly hinting at an upcoming new digital camera unveiling. The mysterious occasion is scheduled for September 7th and although now we have no affirmation of particulars, it appears to be for a brand new mirrorless digital camera with type issue traits from Hasselblad’s X collection.
The piece of promotional materials may be very easy however successfully put collectively: The teaser seems on Hasselblad’s social media channels with a hyperlink to the corporate’s web site the place viewers can join a calendar notification. The teaser itself options nothing greater than the date and time of the unknown occasion and a photograph of a mirrorless digital camera in opposition to a black background.
With that mentioned, the web site Picture Rumors has famous that there’s a circulating rumor of a brand new digital camera from this prestigious Swedish firm. The rumor is mild on substance however has been surprisingly tenacious in circulating for months to this point. A part of the hypothesis across the supposed digital camera features a potential 100-megapixel sensor.
Hasselblad’s cameras are practically legendary within the photograph trade although the corporate doesn’t announce new editions as steadily as some manufacturers. Their most up-to-date earlier launch was for the 907x in August of 2020, however the digital camera hinted at within the present publicity teaser exhibits a distinct design profile that’s extra just like the model’s 2019 version X1D II 50C.
If a brand new digital camera does emerge in September, its price ticket undoubtedly gained’t be low. The X1D launched in 2019 value slightly below $9000 when it got here out although its value has since then dropped to a way more accessible $5,750.
This latter price ticket is nearer to these of premium cameras launched by rival Fujifilm, whose medium-format mirrorless GFX fashions retail for someplace between $5000 and $7000. Thus, it’s potential {that a} new Hasselblad prices someplace between $7000 and $9000.
Hasselblad isn’t the one well-known high-end digital camera maker rumored to be planning a brand new launch quickly. As we reported earlier, Leica has additionally proven indicators of unveiling a brand new digital camera of its personal, which is supposedly even going to be a movie capturing mannequin. In Leica’s case, the reveal is prone to come throughout an upcoming October model occasion in Germany.
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