Google plotting format battle with Dolby Atmos and Imaginative and prescient – report


Google is reportedly seeking to shake-up the HDR and 3D immersive audio panorama with new royalty-free codecs to rival Dolby Atmos and Dolby Imaginative and prescient.

A Protocol report says Google is planning to introduce “two new media codecs to supply HDR video and 3D audio beneath a brand new consumer-recognisable model.” The large distinction being {hardware} makers gained’t need to pay the A/V big Dolby for the privilege of utilizing them, in response to the report claiming the initiative is named ‘Undertaking Caviar’ internally.

In keeping with a leaked video of a presentation to {hardware} producers, seen by Protocol, Google is pitching the mission as a “more healthy, broader ecosystem”.

The “mission focuses on 3D audio and HDR video codecs that make use of present codecs however permit for extra wealthy and immersive media playback experiences, very like Dolby Atmos and Dolby Imaginative and prescient do,” the report says.

In fact, a part of that objective would make life extra affluent for Google’s personal merchandise. As YouTube helps HDR10+, and never Atmos or Imaginative and prescient, a brand new impartial codec would allow premium A/V experiences to be supported on YouTube with out Google, gadget producers, and repair suppliers paying tithe to Dolby.

The plans may put additionally Google at odds with the likes of Apple, which has aligned itself with Dolby over the Atmos tech for its Apple Music Spatial Audio customary, and different producers who promote their merchandise based mostly on assist for Dolby’s standard requirements.

In keeping with the report, nevertheless, TV producers do need to fork over as much as $3 per set to license Dolby Imaginative and prescient know-how. Google could be testing the waters to see which {hardware} producers are prepared to make a break with the established requirements for its doubtlessly royalty-free resolution.

Whether or not the general public has any urge for food for an additional but format battle that doesn’t end in improved A/V experiences simply as issues are settling down, is one other matter altogether.