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Furnishings World Information Desk on
8/8/2022
Monica Edwards, who has guided the expansion of manufacturers like Vera Bradley and Drexel Heritage, has joined Steinreich Communications Group, Inc., a global public relations agency, as Senior Vice President and head of its Way of life Manufacturers follow.
Edwards was vp of selling for Drexel Heritage from 2001 to 2006. She then went onto grow to be vp of selling and communications for Vera Bradley. Throughout her six-year tenure, the corporate skilled its highest income progress interval in its historical past and expanded its worldwide attain to grow to be a family identify. She then went onto function the top of selling for Churchill Downs, the enduring dwelling of the Kentucky Derby, after which served as vp in account administration and public relations for Doe-Anderson, a well-respected company primarily based in Louisville, Kentucky. There, she piloted branding, public relations and phrase of mouth campaigns in industries spanning from trend to healthcare, together with famend worldwide manufacturers Palliser Furnishings, Maui Jim, Independence Financial institution, Pinnacle Leisure, Makers Mark, Utz, and Papa John’s, amongst others.
In her new position with Steinreich, Edwards is tasked with working with shoppers and account groups to broaden their shopper attain. She can be growing new services for the agency exterior of conventional public relations, for which it’s recognized.
“So lots of our shoppers, significantly in dwelling furnishings, want to extra instantly attain their shopper audiences. Monica has broad expertise in so many areas of selling and communications that she will tailor methods and applications from a wealthy toolkit to ship compelling outcomes to our shoppers,” stated President and CEO Stan Steinreich.
“I’m actually blissful to be working with a dynamic group of pros who’re delivering excellent, measurable outcomes for our shoppers. We now have lots of the greatest individuals within the business and we’re centered on increasing our providing to assist these shoppers in new areas,” stated Edwards.
She obtained her bachelor’s diploma in journalism and communications from San Diego State College and went on to take part in Northwestern College’s Kellogg College of Administration’s Enterprise Govt Program the place she studied product improvement.
About Steinreich Communications
Based in 2003, Steinreich Communications represents a few of the world’s main companies and shopper manufacturers. It is without doubt one of the nation’s fastest-growing, full-service public relations companies with workplaces in New York, New Jersey, Washington, Los Angeles, Excessive Level, London, Frankfurt, Tel Aviv, and Dubai. For extra data, go to www.scompr.com.
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