Flexsteel Launches Charisma Model at Excessive Level


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Charisma will be fully launched at October Market.

Charisma might be absolutely launched at October Market.


Flexsteel introduced that it has unveiled a brand new furnishings model that goals to introduce widespread worth level stationary upholstered furnishings to a rising buyer demographic whereas delivering a high quality and luxury story that their factories are identified for.

Charisma might be absolutely launched at October Market. These new merchandise might be made in Flexsteel’s  Juarez Mexico stationary manufacturing facility and might be produced with a four-week manufacturing lead time beginning in late October. A delicate launch came about on the summer season Las Vegas Market and the simply concluded pre-market in Excessive Level, the place Retailers previewed the road and booked orders for October and November supply.

“We have now been happy with the early adoption by established Flexsteel retailers and non-Flexsteel retailers who see the worth of the brand new model, a few of them have ordered sight unseen as a result of belief within the firm and the well timed worth worth,” stated David Crimmins, VP Gross sales, Flexsteel.

Flexsteel, a long-time producer and importer, is implementing a technique to go after the most important phase of the upholstered furnishings market as they develop its model portfolio. The corporate noticed important development alternatives via addressable market enlargement in response to inflation stress, the necessity for lower cost factors, and demographic shifts. With the addition of the brand new Charisma model, Flexsteel now goes to market with three distinct manufacturers throughout product classes, worth factors, and distribution channels.

Charisma contains a bigger scale, a low body that sits near the ground, deeper seat choices, and cozy seat and again cushions which can be reversible. The 4 stationary upholstery teams are supplied as couch, loveseat, chair, ottoman, and sectional. The gathering options 4 mainstream arm types that cowl fashionable, conventional, and transitional. Every merchandise is available in a curated assortment of two on-trend physique materials with pre-selected accent pillows for fast transport. Tim Newlin, VP of Product Administration, added, “This shopper is time-strapped and is searching for an excellent worth. We have now labored to streamline the method by having our merchandising staff put collectively nice material marriages on tremendous snug designed furnishings that helps you refill a brand new house.”

The brand new assortment might be displayed in Flexsteel’s showroom at Excessive Level, house C-558 of the Worldwide Dwelling Furnishings Heart, throughout Fall Excessive Level Market in October. For patrons new to Flexsteel who’re involved in viewing Charisma and Flexsteel merchandise, contact buycharisma@flexsteel.com.