Elon Musk’s texts provide a uncommon glimpse on the billionaire boys’ membership


A trove of Elon Musk’s textual content messages was launched this week as a part of a lawsuit Twitter has filed in opposition to the billionaire, and it’s proving to be an illuminating look inside conversations between Musk and a who’s who of celebrities, journalists, Silicon Valley elites, and even politicians.

Among the many very wealthy and really well-known who’ve a direct line to the Tesla CEO are Twitter founder Jack Dorsey, Salesforce founder Marc Benioff, LinkedIn founder Reid Hoffman, podcaster Joe Rogan, and broadcast journalist Gayle King. In texts, ultrawealthy traders casually provide billions of {dollars} to help in Musk’s effort. Their sheer enthusiasm for Musk’s bid to take over Twitter additionally confirms what many have lengthy suspected about billionaires’ curiosity in proudly owning media corporations: They’re keenly conscious that controlling an organization like Twitter means having the ability to form narratives and wield affect.

Some, like Rogan, praised Musk’s bid to purchase the social media platform. On April 4, when Musk introduced a 9 p.c stake in Twitter however hadn’t but made a proposal to purchase it outright, Rogan requested, “Are you going to liberate Twitter from the censorship comfortable mob?” Weeks later, on April 23, Rogan texted, “I REALLY hope you get Twitter.”

A lot of these texting Musk echoed his public feedback arguing the significance of free speech on Twitter. Musk has taken concern with the extra proactive method to content material moderation that Twitter has taken lately — insurance policies that right-wing Twitter customers have decried as discriminatory, particularly in gentle of Trump’s everlasting Twitter suspension in January 2021.

Inside days of the announcement that the Twitter board had accepted Musk’s $44 billion provide, Benioff, who’s at the moment value greater than $6 billion, despatched Musk a cryptic textual content about his personal imaginative and prescient for the platform, writing on April 27, “Pleased to speak about it if that is fascinating: Twitter conversational OS—the townsquare to your digital life.”

Musk demurred, saying, “Nicely I don’t personal it but.”

The potential for some energy and affect over Twitter attracted politicians and the media, too. The messages reveal that former Republican Rep. Justin Amash wished to speak to Musk, providing his assistance on “easy methods to deal with speech and moderation.” In response to a textual content message from Palantir co-founder Joe Lonsdale, Florida Gov. Ron DeSantis — extensively seen as a possible GOP nominee for the 2024 presidential race — threw his help behind Musk’s bid to purchase Twitter. Lonsdale floated the concept of getting Musk and DeSantis chat.

Different acquaintances, like Hoffman, mentioned serving to Musk purchase Twitter. “$2B?” Musk floated, after Hoffman requested how a lot he and his VC companions might throw in.

“Nice. Most likely doable,” replied Hoffman, who didn’t find yourself investing within the deal.

The messages had been revealed in courtroom as a part of the pretrial discovery course of in Twitter’s lawsuit in opposition to Musk for breach of contract, filed after Musk backed out of the deal to purchase Twitter in July, claiming that the corporate had misled him on the variety of spam bots and faux accounts on its platform. Twitter, for its half, is arguing that Musk reneged on the deal not attributable to bots however due to a downturn in each Tesla and Twitter shares. The trial is about to start on October 17 within the Delaware Chancery Courtroom.

The texts reveal that within the weeks after Musk inked the Twitter deal in late April, professing his need to guard free speech on the platform, his pals and associates eagerly supplied (generally unsolicited) recommendation on the course Twitter ought to take with Musk on the helm. One individual recognized as BL Lee — it’s unclear who that’s — instructed that Invoice Gurley, a enterprise capitalist of Uber fame, be appointed CEO of Twitter. At one level, Musk texts broadcast journalist Gayle King, “perhaps Oprah could be taken with becoming a member of the Twitter board if my bid succeeds.”

A number of folks sought to make introductions to others hoping to have Musk’s ear. Among the many most decided to fulfill Musk was billionaire philanthropist Sam Bankman-Fried, founding father of the cryptocurrency trade FTX.

The preliminary volley got here from Will MacAskill, an Oxford thinker and one of many founders of the efficient altruism motion, whose concepts Musk has mentioned align carefully together with his personal. MacAskill revealed that Bankman-Fried had been taken with shopping for Twitter for some time and was taken with a “potential joint effort.”

“Does he have large quantities of cash?” Musk requested.

“Relies on the way you outline ‘large’!” MacAskill replied. “He’s value $24B, and his early staff (with shared values) bump that to $30B.” Musk, the richest individual on the planet, is at the moment value round $252 billion, in accordance with Forbes.

A number of of the textual content conversations between Musk and his associates run on this vein. Oracle co-founder Larry Ellison, who contributed $1 billion to the Twitter deal, tells Musk in a textual content that he’s ready to commit “no matter you advocate.”

Bankman-Fried, additionally a proponent of efficient altruism, has beforehand tweeted about how a decentralized Twitter that lives on the blockchain may operate, and the way it may very well be monetized. Lately, he has additionally develop into a significant Democratic donor and has been lobbying in Washington for modifications in cryptocurrency rules.

MacAskill, the thinker, famous to Musk that it might be “simple” for Bankman-Fried to throw in $1 to $3 billion — and even contribute as a lot as $15 billion, however that would require financing.

Whereas the billionaires in Musk’s texts confirmed nothing however enthusiasm at his bid, many others — together with Twitter customers and free speech advocates — expressed wariness if not outright alarm. Twitter is a platform utilized by a whole bunch of thousands and thousands of customers — although Musk may dispute that — and, particularly, is utilized by journalists to share and talk about the information of the day. To them, the prospect of a Twitter led by an outspoken billionaire who’s a frequent critic of the media and of journalists was trigger for concern.

However some media moguls didn’t reject the concept out of hand. Mathias Döpfner, CEO of German media group Axel Springer, which owns media shops resembling Enterprise Insider and Politico, even supplied to run Twitter for Musk if he purchased it. “Could be an actual contribution to democracy,” texted Döpfner in late March, weeks earlier than Musk put in a proposal to purchase the location.

Even the Murdochs, scions of conservative media magnate Rupert Murdoch, make an look within the texts. On April 26, James Murdoch — the youthful son of Rupert Murdoch and a director on Tesla’s board — informed Musk that he’ll name “when among the mud settles.” His spouse, Kathryn Murdoch, a philanthropist and activist whose politics differ from her father-in-law’s, requested Musk if he’ll convey again Twitter founder Jack Dorsey, who left the corporate in 2021 to give attention to different tasks. “Jack doesn’t need to come again,” Musk replied. Dorsey did, nevertheless, trade a number of textual content messages with Musk on their shared imaginative and prescient for an improved Twitter.

These behind-the-scenes exchanges reveal how fast and simple it’s for a comparatively small circle of moneyed elites to throw in billions to assist purchase a public firm that’s utilized by a whole bunch of thousands and thousands of individuals and serves as a spot the place people collect to discover a group round widespread hobbies, beliefs, or objectives. It’s a robust instrument for disseminating information and data. Billionaires’ curiosity in serving to purchase Twitter wasn’t nearly wanting a chunk of the pie when it comes to fairness. The texts recommend that, for a lot of in Musk’s elite circle, it was vital to have a say in what Twitter would appear like sooner or later — a “free speech” city sq. the place they’ll conveniently proceed to have the most important megaphones.