Throughout IBC 2022, our personal Johnnie Behiri joined Marco Pezzana and Chris Carr, respectively Divisional CEO and CMO of Videndum Media Options, in an intensive speak investigating the general technique that the corporate is adopting after their rebranding course of from The Vitec Group has commenced.
Right here at CineD, we’re undoubtedly obsessive about the most recent digicam toys. It really is the core of what we do. Nonetheless, occasionally it’s price taking a step again from gear information to debate with firms in regards to the path that they, and finally the entire trade, are taking.
Throughout IBC 2022, we broadly reported from the present flooring in regards to the main product releases. Nonetheless, after three lengthy years of the pandemic, the present was before everything a jovial event to reconnect with longtime pals and acquaintances. Amongst these, we will rely Marco Pezzana and Chris Carr from Videndum, who have been variety sufficient to convey us into the corporate’s backstage and focus on about Videndum’s Media Options division.
Videndum Media Options: end-to-end providing
Videndum’s quite a few manufacturers are grouped below three fundamental divisions: Videndum Manufacturing Options (OConnor, Sachtler, Litepanels, Quasar Science), Videndum Artistic Options (Teradek, SmallHD), and Videndum Media Options (Manfrotto, Gitzo, Lowepro, Avenger, Savage, Colorama, Syrp Lab).
Firstly of this 12 months, Videndum Media Options expanded with the acquisition of the Audix model, which now sits subsequent to Rycote and JOBY to strengthen the division’s concentrate on audio. Certainly, because the pandemic expertise has utterly altered the best way digital content material is produced, the corporate has determined to embrace all completely different codecs and mediums to face by the facet of unbiased content material creators.
“Put merely, there’s no nice video with out nice audio.”
Chris Carr, Chief Advertising Officer at Videndum Media Options
In fact, this doesn’t imply in any approach that the corporate will neglect its trustful skilled neighborhood nor neglect in regards to the legendary manufacturers and merchandise upon which they constructed their repute over time, such because the Manfrotto luggage and digicam help programs.
As a substitute, Videndum’s technique appears extra oriented towards growing worth for its viewers by providing end-to-end options and ecosystems. In different phrases, their intent appears to be that of taking entry-level content material creators by the hand and supporting them all through their inventive progress into well-established professionals.
To take action, the corporate might want to fastidiously shield the identification of its current manufacturers or create new ones with a really razor-sharp focus. For instance, whereas Manfrotto and Gitzo intention respectively on the skilled and outside communities, JOBY will hold addressing the wants of latest types of content material creation.
Naturally, the identical technique applies to all different market segments wherein the corporate operates, from on a regular basis on-line content material creation to broadcast and movie manufacturing, with out excluding the prospect of embracing much more fields sooner or later.
For extra data, please go to Videndum’s web site right here.
What do you consider Videndum’s mission and technique? In your opinion, what path will content material creation take within the subsequent 5-10 years? Tell us your ideas within the remark part beneath!