BrandSource Delivers Publish-Pandemic Progress Plan at 2022 Conference


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BrandSource members make their way to the 2022 Convention’s product Expo. The show drew a record turnout under the inspirational theme of “Own It.”

BrandSource members make their technique to the 2022 Conference’s product Expo. The present drew a file turnout below the inspirational theme of “Personal It.”

AVB BrandSource, the most important merchandising and advertising co-op for unbiased house items sellers, rolled out a four-point plan final week to drive continued progress and share good points in a post-pandemic market.

The simply tailored program, launched at BrandSource’s 2022 Conference in Dallas, is designed to spur additional quantity and visitors following a file two-and-a-half-year run, when the group’s equipment, furnishings, mattress and CE sellers labored across the clock to accommodate prospects and chalked up common gross sales will increase of over 50%.

However in a present surroundings marked by larger prices, rising rates of interest and a extra discerning client, sellers should up their recreation to take care of their momentum, AVB’s CEO Jim Ristow implored attendees throughout his Conference kickoff tackle. His successful four-point system requires:

  • Elevating charges for members’ superior however underpriced supply, set up and haul-away providers to match market charges, which may enhance earnings by as a lot as 5% in home equipment and eight% for furnishings.

  • Using a point-of-sale system (POS) that connects members’ on-line, in-store and backroom capabilities for a constant client expertise and extra environment friendly operations.

  • Retaining e-commerce websites as much as flagship requirements with correct pricing and client conveniences like reside chat, fee gateways and real-time in-stocks, which are a magnet for and maintain prospects.

  • Growing advertising spend to match members’ current gross sales strides and to take care of a excessive profile amid elevated promotional exercise by nationwide chains.


“After two-and-a-half nice years, our world, the financial system and our industries are altering,” Ristow stated. “The excellent news is I see alternative, and it simply requires fundamental desk stakes to win.

“AVB has the options but it surely’s in the end as much as you to ‘personal it,’” he stated, referencing this 12 months’s inspirational present theme. “When you plug in, you’ll win.”

Elsewhere through the group’s four-day gathering at Dallas’ Gaylord Texan, a file attendee turnout took in 30 vendor trainings — probably the most ever at a BrandSource present — and 5 separate instructional tracks offering deep dives on house furnishings, luxurious home equipment, digital advertising, service operations and HR greatest practices.

Sellers additionally packed an expanded Expo product ground the place BrandSource members and vendor companions obtained all the way down to enterprise, and all attendees lauded a brand new BrandSource Scholarship Program that can assist present commerce faculty educations to auspicious college students in foster care.


About BrandSource

BrandSource is the most important member-owned shopping for and advertising group for unbiased equipment, house furnishings and client tech sellers. Its mum or dad firm, AVB, is a $24-plus billion retail co-op that gives merchandising, financing, digital advertising, and operational providers to greater than 5,000 unbiased sellers within the U.S. and Canada. AVB associates embrace ProSource (client tech and customized integration); TRIB Group (rent-to-own); Mega Group (Canada); and Northeast shopping for co-ops N.E.A.G. (the New England Equipment Group) and Intercounty Equipment Corp.