Bellini’s Spazio Model Featured in Fall Style Marketing campaign


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Bellini Trendy Dwelling, a wholesaler and distributor of recent Italian furnishings primarily based in Canada, has partnered with Hudson’s Bay to roll out unique, private-label Spazio model galleries in 10 of the retailer’s flagship shops throughout Canada, and on TheBay.com.

 Featured in Hudson Bay’s Fall Style marketing campaign this month, the Spazio product encompasses leather-based upholstery, eating, occasional and leisure furnishings. The 750-square-foot galleries, every with a novel, residential look that highlights the flexibleness of the road, are positioned in what the retailer calls its “premium gallery area” surrounded by complementary luxurious manufacturers. 

Based on Hossein Azimi, chief govt officer, Bellini Trendy Dwelling, the Canadian luxurious items division retailer chain is the oldest and longest-surviving firm in North America. “One of many causes Hudson’s Bay has survived the take a look at of time is that they’re continuously evolving their product combine, and like us, imagine they have to frequently reset the bar by way of vogue to remain recent and appeal to new clients.”

Over time, Michael Pinet, purchaser of furnishings and décor at Hudson’s Bay, mentioned the retailer has famous the tastes of Canadian consumers shifting closely towards modern design. “We’ve additionally discovered that Made in Italy product significantly resonates with our clients, making the Spazio product line a perfect match for us.” 

“As we proceed to develop our assortment in modern items, we have been interested in the Spazio model as a result of a lot of our clients reside in city areas with smaller areas, and these stunning, high-quality designs will be configured to suit any measurement dwelling,” Pinet mentioned.

The Spazio model “checked each field for our upper-end shops,” not solely attributable to its modern aesthetic, however as a result of Hudson’s Bay has discovered that youthful clients specifically have little tolerance for long-lead instances in furnishings. “All the Spazio designs are in-stock and warehoused in Toronto for quick supply,” Pinet famous.

“As a purchaser, it is extremely simple to fall in love with stunning merchandise, however should you can’t get them to your buyer, what’s the purpose?” the retailer mentioned. “That is significantly true for a division retailer as a result of your shopper could also be coming in to purchase a settee at this time, however they arrive in each different weekend to purchase cosmetics, or attire or footwear. If we lose them in furnishings as a result of we will’t meet their expectations for quick supply, we lose them in each different division. That’s a hazard, and the rationale why so many malls are now not in enterprise at this time.”

“Bellini Trendy Dwelling and Hudson’s Bay share a whole lot of the identical values, the identical concepts, the identical imaginative and prescient and aesthetics. We each become involved within the smallest particulars as a result of we all know it’s going to matter to our buyer,” Azimi mentioned. “We’re honored to announce this necessary and really particular model collaboration between our corporations.”


About Bellini Trendy Dwelling

Based in 2002 in Toronto, Canada by Hossein Azimi, Bellini Trendy Dwelling is a frontrunner within the dwelling furnishings class, providing an in depth assortment of high-quality but reasonably priced merchandise. Recognized for its premium upholstered leather-based choices, the corporate additionally has a robust presence in case items, together with eating, accent items, dwelling workplace and extra. The corporate entered the U.S. market in 2007 and has been constantly increasing its business presence.