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One yr after the opening of BIA West in Rialto, California, Bedding Industries of America (BIA), is now servicing greater than 100 new sellers, and just lately employed 4 new gross sales representatives and 105 staff.
The 80,000-square-foot, state-of-the-art manufacturing facility, showroom and distribution middle that opened in August of 2021 providers retailers in California, Arizona and Nevada. Most vital for BIA is the sturdy progress of its legacy manufacturers – Eclipse, Eastman Home, Pure Desires and Saatva – now that it has a direct presence on the West Coast.
“Our crew in Rialto has carried out a very spectacular job of launching a plant from scratch after which constructing a robust enterprise in a comparatively quick time period. We have now at all times believed there was a larger alternative for the expansion of our manufacturers in California, which has confirmed itself this previous yr. Based mostly on the great progress of our buyer base all through California, we felt it was greatest to open our personal facility to fulfill the demand,” mentioned Stuart Carlitz, president and CEO of BIA.
Jared Carlitz rejoined the household enterprise final yr as chief working officer, chargeable for managing West Coast operations. He was joined by Mike Moore, director of gross sales and new enterprise growth, and Mike Mulligan, director of operations and manufacturing. Moore is a mattress business gross sales veteran and Mulligan is a veteran manufacturing chief who has run services for a number of main manufacturers, each of whom are extremely revered within the business.
The crew is moreover supported by Philip Carlitz, who’s BIA’s chief income officer and runs BIA Midwest in Chicago, and Steve Sciortino, BIA’s chief monetary officer who leads operations on the firm’s New Jersey headquarters.
“It has been a very rewarding first yr for the West Coast operation. We have now a tremendous administration crew – the mind belief of the operation and a very dedicated and devoted crew of associates who make the best merchandise for our clients each day,” mentioned Jared Carlitz. “What we have now seen within the enterprise is an actual emphasis on satisfying regional proclivities for our merchandise. Nationwide corporations attempt to push one-size-fits-all SKUs to their sellers, however we have now taken a unique strategy. We are able to manufacture to the regional wants of sellers that has made them embrace our choices.”
About Bedding Industries of America
North Brunswick, N.J.-based Bedding Industries of America has been making mattresses since 1866. Identified for its design innovation in creating superior sleep merchandise, the corporate has an intensive world licensing community that distributes mattresses underneath seven manufacturers – Eclipse, Eastman Home, Fieldcrest, Ernest Hemingway, Millbrook Beds, Pure Desires and Velika. A well-established chief within the bedding business, Bedding Industries of America designs merchandise crafted with high-quality parts, together with latex, reminiscence foam, gel and eco-friendly supplies reminiscent of cotton and wool. The corporate holds a number of patents that ship very good assist all through the product line. At the moment, the corporate has over 80 licensees worldwide, and its personal crops in New Jersey, California and Illinois. For extra info, go to www.biamattress.com.