Accel backs startup providing ‘Amazon-grade’ commerce engine to on-line sellers around the globe • TechCrunch


Accel has backed a startup named Mason based mostly in India and the U.S. that has constructed a commerce engine for sellers around the globe to assist them promote merchandise on-line with out paying the exorbitant ‘Amazon tax.’

The California-based startup, which has its R&D headquarters in Bengaluru, is claimed to permit sellers to have their D2C storefront prepared with a 50% uplift of their margins from day one. It gives a no-code, plug-and-play resolution to let sellers provide merchandise on-line with out requiring a big engineering group.

Based by Barada Sahu and Kausambi Manjita in 2020, Mason claims to have greater than 1,000 prospects and powers over 8,000 manufacturers worldwide. Whereas North America has been one of many strongest markets for the startup, it additionally serves shoppers in Singapore, Southeast Asia, Japan and India.

“Persons are caught with having compelled to promote on Amazon. Ideally, as a model, you need your personal presence, however you’re unable to do this as a result of it’s very exhausting. It nearly looks like a know-how drawback,” Manjita mentioned in an interview with TechCrunch.

Mason product dashboard

Mason’s product dashboard

Sahu and Manjita determined to construct their providing for on-line shops whereas working at Walmart-owned Myntra. Whereas creating a customized engine on the trend e-commerce firm, the duo realized the necessity for bespoke retailer engines to run on-line shops promoting numerous merchandise efficiently. That introduced Mason to its actuality.

Manjita is heading Mason’s product and buyer expertise, whereas Sahu takes care of its revenues and development.

The startup is geared toward small and medium companies that already promote merchandise on-line however need to improve their shops. Though Amazon will help in such circumstances, Sahu and Manjita say the fee charged by the e-commerce big restricts entrepreneurs’ earnings.

Manson expenses 1% of its prospects’ complete gross sales to supply its platform. However it’s considerably lower than the 30% cost Amazon places on each sale by means of its platform, Sahu mentioned.

By switching to Mason, Manjita mentioned {that a} retailer improves common order worth by 23% in 30 days and improves its session time by 17% and sell-through by 35% in 60 days.

Along with its flagship commerce engine, Mason gives a Shopify plugin known as ModeMagic. It’s designed for manufacturers getting began and principally deep diving into the Shopify ecosystem, Sahu mentioned.

By providing its standalone platform and Shopify plugin, the startup basically desires to cater to each sorts of entrepreneurs and companies — those that aren’t counting on a specific platform and the others that use Shopify as their backend.

Mason has raised a complete of $7.5 million in a seed spherical led by Accel and Ideaspring Capital, with participation from Lightspeed India Companions in addition to Mana VC, Gaingels, Core91 and VH Capital.

“As a way to construct a really scalable final result, the group is on the journey to create a self-serve platform whereby e-commerce model homeowners might use it to create, talk and develop,” mentioned Subrata Mitra, Associate at Accel, in a ready assertion.

Manjita mentioned that Mason will make the most of the contemporary funding to arrange its advertising, gross sales, buyer success and partnerships groups — to deliver the product to an increasing number of prospects. The startup additionally plans to create higher and extra content material for entrepreneurs to assist them study fixing challenges of their e-commerce journey.

Mason at the moment has round 40 individuals in its group, together with near 30 working towards product know-how and design operations. A big a part of its workforce is predicated out of Bengaluru, although it has its early go-to-market groups in Toronto and advisors in San Diego and New York. Additionally it is establishing its buyer success, early advertising and development and partnerships groups in North America.