4 Palms Appoints Rosanna Godden as New Chief Monetary Officer


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4 Palms not too long ago introduced that Rosanna Godden, previously of Tremendous Espresso, Amazon, and Complete Meals Market, has been named the corporate’s new Chief Monetary Officer (CFO). Bringing intensive monetary and operational expertise, Godden joins 4 Palms on the heels of a profitable yr for the corporate, reaching almost $500 million in gross sales in 2021 and the not too long ago introduced distribution headquarters growth to Buda, Texas.

Godden is taking the reins of the CFO function that has been held by Curt Welch, who’s gearing up for retirement after 18 years of service at 4 Palms.

“Rosanna’s confirmed popularity and success in delivering significant outcomes throughout multi-national companies will proceed to drive 4 Palms ahead in an ever-changing and difficult market,” mentioned Matthew Briggs, 4 Palms President and CEO. “On the identical time, we specific our immense gratitude for Curt Welch and his almost twenty years of guiding development. With this transition, we sit up for constructing on our sturdy basis of success with a brand new chapter of management and alternatives for the corporate.”

Rosanna Godden’s profession spans greater than 20 years, throughout which she led monetary and operational development in govt roles with massive enterprise organizations, together with Amazon, Complete Meals Market, Starbucks, and most not too long ago Tremendous Espresso. Noteworthy successes embody main the $13.7 billion Complete Meals Market acquisition – disrupting a whole business because of this – and elevating $106 million in Sequence C funding for Tremendous Espresso, a health-focused beverage startup.

As Chief Monetary Officer, Godden will be part of the 4 Palms govt staff and focus her efforts on additional strengthening the corporate’s sturdy monetary place, and work with the broader administration staff to place the corporate to proceed to capitalize on alternatives to develop and develop the 4 Palms model.

“I’m so excited to hitch 4 Palms and be part of a enterprise and staff with such long-standing values and potential,” mentioned Rosanna Godden, Chief Monetary Officer. “That is an incredible alternative permitting me to do what I do finest – usher in a contemporary perspective and my numerous ability set to not solely create however successfully execute monetary and operational technique.”



About 4 Palms

Based mostly in Austin, Texas, 4 Palms is the main international designer and wholesaler of trendsetting life-style dwelling furnishings. They’ve earned a popularity for expertly mixing kinds, supplies, and textures from numerous corners of the world to create distinct items for the house. Receiving quite a few recognitions and accolades for his or her enterprise acumen, together with certainly one of Austin American-Statesman’s 2021 Austin’s Prime Workplaces and rating within the Inc. 5000 record 13 instances, 4 Palms is among the most dynamic corporations within the furnishings business in the present day. Based in Austin in 1996, the enterprise has grown to incorporate places of work in China, India, Vietnam, Mexico, Indonesia, and america, with showrooms in Excessive Level, North Carolina, Las Vegas, Nevada, and Austin, Texas. By way of their worldwide presence, 4 Palms has a finger on the heart beat of how the world is shaping the best way we beautify our dwellings. The corporate enthusiastically helps the rising wants of huge retail chains, in addition to impartial regional shops and inside designers. Introducing greater than 2,000 kinds yearly throughout a number of classes, prospects have entry to greater than 5,600 design-forward merchandise from over 50 collections, spanning all dwelling furnishing classes—from dwelling and eating room, to artwork and lighting, and every thing in between. www.fourhands.com.